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Branding - celebrating youth subcultures

Creating a Non-Alcoholic Beverage Brand for 18-27s.

Cult Label - Rockers (Born To Be Mild)
Cult Label - Mods
Cult Label - Punks
Cult Label - Two Tone
Cult Label - Rave Culture
Cult Label - Britpop
Mock Up Can - (Rockers, Born to be Mild).png
Cult Label - Two Tone
Cult Label - Mods
Cult Label - Rave Culture
Cult Label - Punk
Cult Label - Britpop
Cult Label - Rockers
Cult Label - Mods
Cult Label - Punk
Cult Label - Two Tone
Cult Label - Rave Culture
Cult Label - Britpop
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Cult Beer Mats
Instagram Mock Up
Instagram Mock Up
Instagram Mock Up
Instagram Mock Up
Can - Rave Culture
Pumps
Pumps
Multipack
Multipack
Multipack

Capitalising on resurgence of nostalgia with the Oasis Live 25’ reunion, 90s bands returning to gain number one albums, and even The Beatles topping the singles chart, rare feats for guitar bands in the past 10–15 years. With reports suggesting 70% of Oasis ticket buyers fall into the target demographic, whose age also aligns with past British youth subcultures, I chose to celebrate Rockers, Mods, Punk, Two-Tone, Rave Culture, and Britpop, adding a modern twist regarding drinking choices and ingredients.

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