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Branding - celebrating youth subcultures
Creating a Non-Alcoholic Beverage Brand for 18-27s.
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Capitalising on resurgence of nostalgia with the Oasis Live 25’ reunion, 90s bands returning to gain number one albums, and even The Beatles topping the singles chart, rare feats for guitar bands in the past 10–15 years. With reports suggesting 70% of Oasis ticket buyers fall into the target demographic, whose age also aligns with past British youth subcultures, I chose to celebrate Rockers, Mods, Punk, Two-Tone, Rave Culture, and Britpop, adding a modern twist regarding drinking choices and ingredients.
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